I'm a freelancer specializing in Frontend development, SEO and Digital Analytics.

In addition to my work in analytics and SEO, I am a passionate Frontend Developer. I completed the HBO Frontend Developer program at LOI, where I specialized in Nuxt3 and Vue.js, while also gaining strong knowledge of HTML, CSS, Javascript, PHP, and some experience with Express.js.

As a freelancer, I design and build custom WordPress themes for clients, as well as plugins tailored to specific business needs. My work focuses on clean, efficient, and scalable code, with a strong eye for usability and performance.

My journey into frontend development began when I noticed that many SEO improvements were often limited by technical constraints on the developer side. To overcome this, I decided to learn development myself, enabling me to directly implement SEO-driven improvements and bridge the gap between marketing goals and technical execution.

This unique blend of SEO expertise and frontend development skills allows me to create websites and applications that are not only technically sound, but also optimized for visibility, performance, and growth.

As an experienced SEO Specialist with over nine years of expertise in helping websites achieve top rankings in search engines. Over the years, I have successfully guided multiple websites to reach the coveted #1 position in Google, combining a deep technical understanding with a strategic, content-driven approach.

With a background in Commercial Economics from the Hogeschool van Amsterdam (HvA), I bring both a business mindset and a data-driven perspective to SEO. This allows me to go beyond just optimizing keywords — I focus on building sustainable online visibility, improving user experience, and creating strategies that generate long-term value.

My SEO work seamlessly complements my roles in Digital Analytics and Frontend Development, giving me a unique ability to connect performance data, technical optimization, and user-centric design into a complete growth strategy.

I specialize in Digital Analytics combined with Frontend Development. For the past three years, I have been working at RocketSourcers, where I am responsible for setting up, managing, and implementing digital analytics solutions.

I work daily with tools such as Google Analytics, Google Tag Manager, and Looker Studio to track, measure, and visualize user behavior. What makes my role unique is that I am not only responsible for the analysis, but I also handle the technical implementation myself as a frontend developer. This allows me to bridge the gap between data strategy and practical execution.

Currently, I am developing an innovative application that leverages the Google Analytics API to automatically analyze website performance and generate actionable recommendations for improvement. This project combines my expertise in analytics, development, and user-focused design, and reflects my passion for turning data into meaningful insights.